LAS VEGAS, April 18, 2023 (Newswire.com) - Passport Technology ("Passport"), a global leader in innovative payment technology and customer engagement for the gaming industry, today announced the selection of Passport's Lush™ loyalty and rewards platform, and Mira™ player enrollment kiosks, by Angel of the Winds Casino Resort ("Angel of the Winds").
Passport's Lush loyalty platform provides sleek and innovative tools for casino operators to drive player acquisition, player engagement, and tier progression through customizable games, promotions, and dynamic offers.
"Our top priority at Angel of the Winds Casino is providing exceptional guest service and creating unforgettable gaming experiences," says Damian Riley, Director of Marketing for Angel of the Winds. "We are excited to implement Passport Technology's Lush Loyalty Solution, which we are confident will deliver distinguishing features our guests appreciate and engage with."
As the industry's first HTML5, cloud-based loyalty and rewards platform, operators can customize an unlimited number of branding, marketing, promotion, and gifting options through Lush's secure web application. Angel of the Winds guests will benefit from self-service features, dynamic games, and offers through the Lush kiosk. With configurable gifting options and the industry's first Earn and Shop™ redemption portal, guests will have the opportunity to redeem points or comps instantly for unlimited prizes.
"The Washington gaming market is a competitive space where operators look for differentiating products to acquire, retain, and grow their base of loyal customers," said Diallo Gordon, Chief Product & Marketing Officer for Passport. "Angel of the Winds is uniquely creative in its player development strategy and we are looking forward to a long and substantive relationship built on service, amazing products and results."
"We will continue to be aggressive as we grow our installation base in Washington across all products and services," stated John Steely, COO of Passport. "We designed Lush to be easy to use for the casino to maximize conversion of engaged customers to loyal customers. Everything we do keeps the omni-channel experience front of mind and Lush is just one tool for our customers to delight and reward their players."
Passport's pursuit of excellence is driven through diversity, inclusion, and collaboration as we strive to create opportunities for all stakeholders to thrive. Passport is a leading developer of technology-based solutions and services for the highly regulated payments, gaming, and financial services markets. The company's product portfolio includes redemption kiosks, quasi-cash, check warranty, ATM, digital payments, cash and cashless integrations, casino automation, regulatory compliance solutions, bank-sponsored transaction processing, server and web-based analytics, agnostic application management systems, and interactive content and loyalty services. Through its privileged gaming licenses and payment sponsorships, Passport has securely and responsibly settled over $45 billion in funds to casino floors across the globe.
For more information, please visit passporttechnology.com.
Source: Passport Technology